The “O-Factor”–The UGGadillo
For April Fool’s Day, I decided to research famous pranks. My favorite prank I came across was from 1996 when Taco Bell announced that they bought the Liberty Bell and were going to rename it the “Taco Liberty Bell.” People were aghast to say the least, arguing that the prank itself desecrated the dignity of a national symbol. Instead of apologizing, Taco Bell responded that some people shouldn’t get their panties in a wad over a joke, and the fast food perpetrator subsequently donated $50,000 for the upkeep of the monument. What does this have to do with Oprah and UGG? Nothing. But it does bring me to my second favorite prank…
I once stumbled across an article claiming that Oprah recently patented the letter ‘O.’ It went on to say that any published material which had any words containing the letter ‘o’ had to pay Oprah royalties for each time the letter was used.
Like the Taco Liberty Bell spoof, this prank is funny because it’s almost believable. For the past few years, the “O” factor has taken on mythic proportions: Oprah Winfrey wields nothing short of Midas’ touch; anything she touches, mentions, glances at…heck, anything Oprah burps on turns to gold. Obscure authors skyrocket to the bestseller list via her book club. Oprah shuffles through a marathon, creeping along like molasses, and suddenly the athletic world is confronted with the largest women’s running boom in history. And, of course, Oprah mentions UGG as one of her “favorite things” and ABRA CADABRA CALAMAZOO, everyone and their little sisters are wearing the baked-potato look-alike boots.
Naturally, the whole everything-I-touch-turns-to-gold thing did not bode too well for Midas since he could no longer eat, and he accidentally turned his daughter into a statue. I sometimes wonder how Oprah is coping with her magic touch. She can’t really have intimate pleasures…if she likes something then so does the whole world, and we all know too well that the loneliest place is smack in the middle of everything. But enough sympathy for Oprah. I’m sure she can afford the best therapist and life coach that the world has to offer. The real question is: did Oprah make UGG too trendy?
And the answer is a resounding: NO! And you can quote that straight from the UGGadillo’s mouth. The thing about trends is that trends burn brightly then slowly fade away. Slap bracelets, trolls, New Kids on the Block, perms—I’ve fallen victim to the worst of popular trends.
The difference between a trend and a good product is that when a trend is no longer this season’s hot ticket, people hide it in the back of their closets because it was never useful in the first place. I’m sure I wasn’t the only one who crashed a bicycle when their bellbottoms got caught in the chain.
But my UGG boots are a far cry from a useless fashion accessory. They’re luxuriously soft. They provide a pampering warmth in the winter. In the summer the sheepskin wicks away moisture, keeping me cool and dry after a day at the beach. They go with everything.
UGG boots are the new blue jeans. A timeless, functional and necessary staple in everyone’s wardrobe. So don’t wear those UGG boots because Oprah said so, wear them because you say so.
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